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Staple believes it took off due to a rise in streaming music online, which tends to be an individualized consumption as opposed to communal. In fact, many emo rappers have shared growing up listening to rock groups like Nirvana, Fall Out Boy, and Black Sabbath. Decades of tracks consisting of emotionally-charged lyrics with rock-inspi red beats found in rap, metal, and rock music influenced the genre’s early beginnings. Long before the genre found its hub across online audio-distribution platforms, more vulnerable-sounding rap from artists like Eminem, Kid Cudi, and Odd Future showed hip-hop fans that rap music was taking a different approach. But, he claims, emo rap’s origins go further back. In his upcoming documentary, American Rapstar, Staple explores the SoundCloud rap phenomenon and the young rappers who have emerged within the past few years. I think fans start as early as 10 or 11 years old, because that’s generally when kids are starting to get the iPhone or at least hearing about those rap stars at school,” says Justin Staple, a music-video and film director based in Los Angeles. Since 2018, emo rap has become the fastest-growing genre on Spotify, and with the genre growing in popularity on TikTok, Gen Z is partly responsible for the speed of its rise. And while rappers like Uzi, Yung Lean, and Trippie Redd occupy the more mainstream end of the genre, a focus on mortality is a fixture even in the most-niche corners of the theme.įlashback: Tina Turner Covers Dolly Parton, Kris Kristofferson on Debut Solo Album Lil Uzi, who recently announced their gender pronouns as “they/them,” currently sports a towering, spiked hairstyle reminiscent of Hot Topic advertisements. The movement started with young rappers uploading vulnerable tracks to the internet and blending the production styles of hip-hop with the lyrical and aesthetic concerns typically found in emo rock. Emo rap, a subgenre that grew in popularity on SoundCloud during the 2010s, was becoming mainstream. T he track’s emotional dialogue marked a shift in hip-hop. In the chorus, by now etched in rap infamy, Uzi sings, “Push me to the edge/All my friends are dead,” with a bouncy, almost cartoonish swing. The song explored themes of substance abuse and suicide, finding a loyal audience in young listeners. In 2017, Lil Uzi Vert’s “XO TOUR Llif3” peaked at Number Seven on the Billboard Hot 100.